Question 1

What commercial questions does a pre-LOI snapshot answer?

Accepted Answer

A pre-LOI Snapshot is designed for one specific commercial question: Is the pricing story defensible in this market? Is the GTM motion generating real traction, or is it accounting for churn with new sales? Does the acquisition thesis hold against what public signals reveal? It maps what is visible from public data and the context you provide, separates confirmed from assumed, and ranks the questions worth investigating before full CDD spend.

Question 2

How is a Commercial Growth Snapshot different from commercial due diligence?

Accepted Answer

A full commercial due diligence engagement takes several weeks, involves primary customer research, and typically costs $25,000–$75,000 or more. A Snapshot is a 72-hour outside read on one commercial question, built from public signals and the context you provide. It is what acquirers use before committing to LOI or deeper diligence spend, not a replacement for full CDD.

Question 3

Can a Snapshot replace a quality of earnings review?

Accepted Answer

No. Quality of Earnings looks backward at whether reported earnings are clean and recurring. A Snapshot looks forward at whether the commercial growth story holds: whether the pricing, GTM motion, or acquisition thesis is grounded in real market signals. They answer different questions and are used together, not interchangeably.

Question 4

What information do I need to provide for an acquisition Snapshot?

Accepted Answer

The minimum is a target name or URL and the specific commercial question you need answered. A CIM, broker summary, or short description of the business accelerates the read. The more context you provide about the deal, the growth thesis, and what you need to decide, the more focused the memo will be.

Question 5

How quickly can I get a commercial read before an LOI deadline?

Accepted Answer

The standard turnaround is 72 hours from scoping confirmation. After you submit the question through the intake form, we review scope and follow up within one business day. If the question fits the Snapshot format, we confirm scope and pricing, then deliver the memo within 72 hours.

Question 6

What does an acquisition Snapshot cost?

Accepted Answer

Snapshots are priced at $3,000–$7,500 depending on the scope and depth of the question. Pricing is confirmed after a brief scoping conversation. For most pre-LOI reads, the question is narrow enough to fall in the lower part of the range.

A commercial read before your next IC meeting.

The read independent sponsors run before writing the LOI.

A 5–10 page memo built for a decision.

Send the acquisition question.